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Defining Brand and Marketing Strategies Through Research
Market research charts and graphs
Angelo Ponzi
May 18, 20216 min read
14 views


Cybercrime: Addressing Potential OFAC Violations
With the proliferation of remote work, there has also been a proliferation of cybercrime.
Rose Nordbrock and Brian Chu
Jan 1, 20212 min read
15 views
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Should You Donate Company Shares Before an Exit?
Philanthropy is important to many privately held business owners who often include charitable endeavors as part of their post-exit plans.
Jonathan Batista
Dec 11, 20204 min read
29 views
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Leadership Lessons to Learn From a Crisis
Today’s leaders have a long list of role models for managing through a crisis. Nancy Koehn, professor of BA at the Harvard Business School
Joe Yurosek
Oct 28, 20205 min read
25 views


Navigating Today's Business Challenges
Marketing is, in my opinion, the strategic engine for any business as it impacts every department within your company.
Angelo Ponzi
Oct 11, 20205 min read
24 views


Election 2020: Which Sectors Could Win or Lose
The implications of the 2020 election are likely to be felt based on their impact on different asset classes and, different industries.
Jonathan Batista
Sep 27, 20205 min read
14 views
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Perform a “Stress Test” of your Business in 3 Stages
Cyber threats, fraud, competition, and natural disasters will not take a break during a pandemic, and criminals may even increase their atte
Wayne R. Pinnell, CPA
Sep 18, 20202 min read
11 views


Reentry from Vacation
As I prepared for my first three-week summer trip, I wrote a blog on the intrinsic value of vacations. I am happy to report – I DID IT!!...
Wayne Pinnell
Sep 3, 20193 min read
14 views
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Walk In Your Customer’s Shoes! Effective Customer Personas & Journey Mapping
Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability...
Angelo Ponzi
Jun 25, 20193 min read
16 views
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The Value of Vacations
As I look forward to my fast-approaching summer vacation, which brings with it all the pre-vacation preparation and pressure, I began to...
Wayne Pinnell
Jun 19, 20193 min read
14 views
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Unlocking Your Sales Team’s Hidden Potential
You can't have sales without an effective sales team, and you can't have a business without customers. As such, it is crucial to be...
Angelo Ponzi
May 5, 20192 min read
9 views
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Take Strategic Action; Do What's Important!
Oftentimes in business and in life, we get so caught up on the menial day-to-day tasks that we run out of time before getting around to...
Richard Franzi
Mar 19, 20192 min read
11 views
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Strategy Trees: Bring Your Strategy to Life from Top to Bottom
2019 is here! What is your strategy for having the best business year yet? One of the most important components for any business is to...
Angelo Ponzi
Mar 1, 20192 min read
10 views
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You’ve Deliberated, Now Act Deliberately! The Need for Strategic Thinking
The strategic planning phase entails most of the most valuable hours which you pour into your business. As explained in my book Killing...
Richard Franzi
Feb 6, 20192 min read
12 views
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New Year… Resolutions Anyone?
You always see it this time of year. The gyms are busier. The lines at the health food stores are longer. What is it about a New Year...
Wayne Pinnell
Jan 8, 20193 min read
17 views
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Big Changes in California Employment Laws
A total of 55 new laws affecting both public and private employers large and small have been signed into law by the Governor that will...
Bob Yonowitz
Dec 11, 20181 min read
13 views
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PHISHING – Don’t Let Yourself Get Hooked
Remember when you first got one of those emails from Nairobi looking for your account information so that a long-lost relative could send...
Wayne Pinnell
Dec 4, 20184 min read
30 views
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SAFEs and KISSes as Financing Tools
Congratulations! You are a new startup. You have the idea, the business plan and now you need the initial financing. If you have an...
Angelo Ponzi
Nov 20, 20182 min read
12 views
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How Healthy is Your Brand?
Business Growth Cafe...radio show/podcast - one-on-one with Angelo Ponzi as he discusses brand and the importance of determining the...
Angelo Ponzi
Nov 11, 20181 min read
24 views
0 comments


Waste not, Want not
Depending on which Google source you use, you will find the meaning of this proverb is to focus on not wasting what you may need in the...
Wayne Pinnell
Oct 23, 20183 min read
21 views
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